Branding – Nike

  1. Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. Nike designs, develops, and sells high-quality athletic performance gear and sport-inspired lifestyle products. This includes footwear, apparel, equipment, and accessories.

2. Nike’s latest success is rising to a share of nearly 60 percent of the US market for trainers just last year. Nike has also recently released many products, those include ‘championship’ version of LeBron James shoe, new UCF Nike football uniforms, and even has teamed up with Krispy Kreme to create a new shoe collection. A struggle Nike has faced recently is a very low supply in stock since April

3. http://www.alternet.org/labor/nike-ceo-phil-knight-brags-about-his-entrepreneurial-edge-while-his-companys-worker-abuses-are

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